How do you know what's working and what's not working on your Shopify store? Which pages are generating the most sales, where are your customers coming from, and why are they abandoning their carts? Shopify Google Analytics has the answers.
It's not just another number-crunching tool—it's a way to learn how your customers behave and make decisions based on data. We'll go through how to connect Google Analytics to Shopify, which reports you need to be looking at regularly, how to configure conversion tracking, and why Shopify GA4 isn't scary.
Shopify provides some rudimentary analytics, but that's not going to be enough if you want to scale. Google Analytics for Shopify gives you the full picture — how individuals are coming to your store, what they're doing on your site, when and why they're leaving. It's your foundation for growth.
With Shopify GA4, you can:
Once you know where orders are coming from, what products are top-sellers, and what pages are most abandoned — you start to act not on gut feelings but intelligently.
Let's say your sales are declining. Without analytics, you don't have a clue why. Is it a new page design? Maybe your ad spend is being directed to the wrong audience. Or your mobile site is crashing?
With Google Analytics on Shopify, you can see precisely where the problem lies—e.g., 85.65% of mobile phone users abandon their mobile carts in the shipping stage. You know precisely where to take action.
If you require an even deeper breakdown and an easy-to-see picture of all of these growth areas—use MetricsNavigator. It's the best Shopify platform for consolidating and transforming data into usable insights.
The setup looks technical but is only a couple of simple steps.
Step 1: Create a Google Analytics (GA4) account
Go to the official website, log in with your Google account, and create a new property in GA4 format. Fill in your site information.
Step 2: Get your Measurement ID
After creating the property, search for the ID of type G-XXXXXXXXXX. Copy this into Shopify.
Step 3: Install Google Analytics in Shopify
Step 4: Enable GA4 E-commerce Tracking Shopify
In GA4, you need to turn Enhanced Ecommerce on separately if you want to see purchase-related events. You can do so in the "Events" page — manually or via Google Tag Manager.
Shopify GA4 ecommerce tracking provides a lot of information. But remember the key thing - what is making you money.
Understand where people are coming from organic search, advertising, social networks, and direct activities.
This will help you get an idea of what streams to scale.
This tells you what's attracting people and what's scaring them off.
One of the most important metrics. The ratio of individuals who bought compared to those who just came in. If low, something is wrong with user experience (UX), price or brand credibility.
How much for each customer are you paying for advertising? GA4 Shopify allows you to superimpose data on costs along with outcomes on sales. If you do not want to do it yourself, MetricsNavigator automatically retrieves this data and builds understandable graphs.
How much repeat business? This is an important measure of loyalty. In Shopify Google Analytics 4, you can build repeat customer audiences and see how they behave and how their value grows over time.
Shopify Google Analytics is a powerful tool for those who want to go beyond sales and understand how their Shopify store is performing. Properly setting up analytics gives you access to a wealth of useful information: who your customers are, how they behave on your site, and what prevents them from completing a purchase.
If you want even more — deeper insights into customer behavior, automated reports, and easy-to-use data visualization — check out MetricsNavigator. It’s the leading platform for Shopify that helps you turn data into actionable insights to grow your business.
Create a GA4 property at analytics.google.com, copy your Measurement ID, and paste the tracking code into your site’s <head>. For platforms like WordPress, use a plugin. Check Realtime data to confirm it’s working.
Create a GA4 property, copy your Measurement ID, then go to Shopify Admin → Online Store → Preferences and paste it in the Google Analytics field. For advanced tracking, use Google Tag Manager and enable enhanced eCommerce in both GA and Shopify.
